On January 20th, the long-awaited film chronicling the life of McDonald’s executive and predominant establisher, Ray Kroc, will hit theatres nationwide. While “The Founder” is bound to have audiences walking away with some new facts (and perhaps a fair bit of fiction) about Kroc’s extraordinary life before, during and after he turned a humble group of burger joints into a fast-food empire, they’re likely to walk away missing another important part of the McDonald’s legacy: the role Kroc’s third wife, Joan, played in the innovation of alcoholism treatment. Upon closer examination, however, they will find that the relationship between addiction and McDonald’s transcends the apparent inability of many to resist Big Macs.
Beyond The Founder: What Joan Kroc and the McDonald’s Brand Did for Addiction Treatment posted first on http://blog.recoveryunplugged.com
Beyond The Founder: What Joan Kroc and the McDonald’s Brand Did for Addiction Treatment posted first on https://recoveryunpluggedblog.blogspot.com
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